A landing page is a web page designed with one specific goal in mind; to convince the visitor to give up their information for something that they want in exchange.
I know Software and Web development projects can feel overwhelming and exciting. On one hand, you have a great idea and on the other hand you are nervous about finding the right partner to bring this vision to life.
Your web site has a job to do; Is it doing it? And doing it well? The first step is to identify the jobs your site needs to be doing. Here are some common jobs and how you can tell if your site is working.